F8 Refresh | Sell and retain: Build conversational commerce on Messenger that help you drive results
summary
Claims concrete results: a 3x increase in conversion rate and ROAS for Joybird (Apr–Nov 2020 vs click-to-site ads), an 80% average quiz completion rate, and Glovo’s 30% lift in survey responses. Workflow uses click-to-Messenger ads, m.me links/QR codes, chat plugin and the Messenger API for Instagram; measures with the Facebook pixel; routes to humans via the handover protocol API; uses message tags/sponsored messages for re-engagement. Paloma’s system curates products, runs quizzes, and has processed hundreds of thousands of customers.
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chapters (6)
- 0:00Start
- 3:01Facebook Chat Plugin
- 5:03The Future of Commerce Is Conversational
- 5:39Kelsey Hunter
- 15:25Key Steps to the Funnel
- 18:31Customer Feedback Template
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