F8 Refresh | Driving business outcomes on Instagram with the Messenger API
summary
Messenger API for Instagram is now generally available and connects Instagram messaging to existing platforms, CRMs and automation tools, with features like icebreaker, quick reply, handover protocol, generic template and private reply. Real results include H&M improving agent efficiency 31% agent efficiency and CSAT up 9 points, Four Oceans handling 94% messages answered, Samsung Benelux cutting digital cost 25% digital cost reduction, and Kiehl’s gaining ~30% more qualified leads and ~20% conversion.
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chapters (8)
- 0:00Start
- 2:48Integrate Instagram Messaging with Existing Tools
- 3:52Icebreaker and Quick Reply
- 4:53Handover Protocol
- 5:35Generic Template
- 6:07Private Reply
- 13:20What's the Most Exciting Thing about Working with Brands like Samsung Benelux
- 18:45Conversational Commerce
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