F8 Refresh | Engage new players to help improve your bottom line with Facebook Cloud Gaming Platform
summary
Facebook Cloud Gaming Platform runs two products: full free-to-play cloud games and cloud playable ads, live in browsers and Facebook for Android in supported regions. The platform reports 1.5 million monthly players across a couple dozen titles and promises surprisingly high incrementality and lower UA costs. Demos show Asphalt 9 playable on a three‑year‑old Android over 4G and Mobile Legends Adventure on a laptop over cable Wi‑Fi with good responsiveness. Integration requires Facebook Login and the app purchases API and typically takes 6 weeks for two part‑time developers.
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chapters (8)
- 0:00Start
- 1:33Cloud games on the Facebook app
- 2:02Free-to-play Android and PC games
- 2:23Cloud playable ads on the Facebook app
- 8:20Game discovery
- 9:24awareness
- 12:20Improved ad efficiency
- 18:17Cloud playable ads are great for premium games
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