F8 Refresh | Building experiences on Messenger API for Instagram

on YouTube ↗10m

" summary

Shows how Messenger API for Instagram powers a working ecommerce demo (Original Coast Clothing) using concrete pieces: Send API for images and quick replies, webhooks to notify back ends and avoid rate limits, and the Conversation API (track list thread message) to recreate an inbox while recommending webhooks for latency. Demonstrates icebreaker (max 4) postbacks, a product template that sends by product id, and a handover protocol for seamless bot + live-agent routing. Cites engagement signals: 89% use stories weekly, 33% of top stories are from businesses, ~1 in 5 stories gets a message.

AI-written summary · about

" chapters (8)

1. 0:00Start
2. 0:59Building Blocks
3. 2:17Quick Replies
4. 3:24Conversation Api
5. 4:08Interact Conversational Flows
6. 5:17Multi-Up Flows
7. 7:40Stories Are Big on Instagram
8. 8:29Platform Policies

" related talks

• 20mFacebook Messenger and botsKurt Wagner, Stan Chudnovsky · Collision 2017
• 22mHow we built $10B business in 7 yearsHimanshu Baweja · Product @Scale 2023
• 20mOne to one - a new mode of communicationMartin Hoffmann · The Conference 2016
• 30mPicture Perfect - Boost your BrandJ. Cooke, S. Danziger, J. de Cabo, L. Lixandru · DLDwomen 2014
• 01h 01mBuilding fun and creative messaging experiences on WhatsAppMichelle "MishManners" Duke · NDC Copenhagen 2026
• 30mRebuilding Facebook ChatAdam Wolff · JSConf EU 2012
• 22mCh. 3: Drive Consumer EngagementStephanie Buscemi · Salesforce Connections 2019
• 18mInstagram in focusMike Krieger · Web Summit 2015