F8 Refresh | Sharing to Stories: Amplify reach and energize audiences
summary
Sharing to Stories shows concrete wins: over 800 developers onboard, Picu tops 10 million downloads, Muscle Booster reports 33 million installs, and B612 testing returns 50% of users to Facebook after editing. Integration uses Android intent actions and iOS custom URL schemes; the hard work is producing background and sticker creative assets. Measurable goals include awareness, retention and engagement with A/B tests suggested, and post-launch tactics list product marketing, social contests, and influencer campaigns.
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chapters (8)
- 0:00Start
- 1:41Sharing to Stories
- 3:00Spotify
- 4:53Planning Phase
- 5:36Think through the User Journey
- 6:36Build Phase
- 7:29Post Launch Phase
- 8:04Influencer Marketing
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