~/talk

F8 Refresh | Sharing to Stories: Amplify reach and energize audiences

Talkat F8 Refresh 2021 · on Wednesday, 2021-06-02· [developer-experience]
name:Winnie Ma
links:none on file
slides:none on file

Sharing to Stories shows concrete wins: over 800 developers onboard, Picu tops 10 million downloads, Muscle Booster reports 33 million installs, and B612 testing returns 50% of users to Facebook after editing. Integration uses Android intent actions and iOS custom URL schemes; the hard work is producing background and sticker creative assets. Measurable goals include awareness, retention and engagement with A/B tests suggested, and post-launch tactics list product marketing, social contests, and influencer campaigns.

AI-written summary · about

  1. 0:00Start
  2. 1:41Sharing to Stories
  3. 3:00Spotify
  4. 4:53Planning Phase
  5. 5:36Think through the User Journey
  6. 6:36Build Phase
  7. 7:29Post Launch Phase
  8. 8:04Influencer Marketing
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