F8 Refresh | Helping businesses grow with Facebook Business Extension
summary
Claims that Facebook Business Extension (FBE 2.0) replaces many API calls with a two-step flow: an auth URL and a webhook, plus a self-serve developer panel. Early rollout hits 90+ partners, enables platforms like BigCommerce and Shopline to onboard 250,000 merchants and switch between on-site and off-site checkout without re-onboarding. Case study shows a Vimeo-made ad in 10 minutes producing ~40% better view content, 2.5× add-to-cart lift and >15-point ad recall lift. Reported development time drops from months to weeks.
AI-written summary · about
chapters (5)
- 0:00Start
- 10:09Facebook Business Extension
- 12:54Authentication Url
- 14:14Webhook
- 14:57The Facebook Business Extension Developer Panel
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