One to one - a new mode of communication
summary
Runs through concrete experiments and lessons: shows Quartz app with editorial backend (choose‑your‑path messaging that actually engages), BBC’s multi‑account Mexico kidnapping story (real‑time POV updates), BuzzFeed’s convention bot that solicits user photos and text, and many link‑only failures like CNN/Wall Street Journal where bots just push URLs. Calls out pain points — bots are hard to discover, AI is “stupid” for breaking news, human editors are costly, and eight of the top ten messengers expose bot APIs — and argues for better interfaces and dedicated copywriters.
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chapters (13)
- 0:00What is conversational journalism
- 1:14Why is conversational journalism important
- 4:10Examples of conversational journalism
- 9:01Examples of storytelling
- 11:41Hooks
- 13:00BuzzFeed
- 13:53Chatbots
- 15:03One to one
- 15:51Bots
- 16:34Messaging apps
- 17:27Peak comments
- 18:12BuzzFeed for conversational journalism
- 18:42The copywriter
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