One to One - A New Mode of Communication
summary
Messaging overtakes social networks between 2014 and 2015 as the dominant daily app use, driven by timing and response: SMS and messaging show 98% SMS open rate and an average 90 seconds response time versus 90 minutes for email. Businesses from a Rio gym to Lopez real estate and Rio City Hall use WhatsApp for customer service, orders and even property sales; a 10‑agent WhatsApp operation handles inquiries, and a small sample reports an average of 17 groups per user.
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chapters (8)
- 0:00Start
- 1:23Why Are We So Inclined To Use Messaging Apps
- 2:02Response Rate and Timing
- 2:31Open Rate
- 2:51Average Response Time for Messaging
- 9:10Privacy
- 9:37No One Knows What Happens after You Post Something on Facebook
- 15:33Ideal Interactions
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