How to enable personalised experiences using Conversational.
summary
Claims that messaging + conversational AI beats web/apps for personalization with concrete numbers: 175 million WhatsApp messages/day and survey results like 91% want personalized messages and 64% want interactive conversations. Architecture uses intent classification and entity recognition, machine learning for continuous training and a central federated repository deployable across channels. Case results include Kotak Bank achieving 10x higher open rate on WhatsApp, Khan Academy scaling to 55 million users, and faster KYC/onboarding.
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chapters (6)
- 0:00Start
- 0:51Mic Check
- 3:32Conversational Ai
- 7:05Why Should We Bother about Conversational Ai
- 21:43Kotak Bank
- 23:55Khan Academy
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