The Architecture of Meta Business Agent on WhatsApp
summary
Meta describes a deployed AI agent that runs 24/7 inside WhatsApp, trained on a business’s message history and catalog (example: Wind and Wool with 500+ SKUs) and claimed to answer questions, recommend products, qualify leads and close deals. Setup uses Meta Business Suite system users, an access token with WhatsApp Business permissions and a POST to an agent onboarding API, plus ingestion of text PDFs and site URLs, conflict resolution across sources, and callable tools like a check order status tool for real-time actions. Growth metrics cited: 12% CAGR and $22.6B by 2031.
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