WhatsApp Direct Send API
summary
Direct Send lets businesses send fully hydrated WhatsApp texts through the existing Cloud API /messages endpoint by adding one new field: category set to utility. Meta auto-generates and clusters templates (look for auto generated templates via the templates GET endpoint) so no upfront approvals or per-language templates are required. Enforcement tracks a misclassification rate and escalates: warning → 7‑day suspension → 30‑day suspension → permanent ban; messages never get repriced. Open beta now, GA targeted H1 2027; pricing is standard per‑message; support wa.directsend.apisupport@meta.com.
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