Activate your players: Nudging sustainable behavior and engagement
summary
Panel describes concrete game activations that tie play to real-world climate outcomes: a farming game drives 165 million truck orders and funds 10 farmer tuitions via a donation and cookbook tie‑in; a hidden‑object title runs a 24‑hour tree‑planting push with 50,000 players that nearly hits a 200,000 trees milestone (matched by Ecosia, ~13,000 tCO2 potential); a terraforming game builds a permanent MyForest feature with a carbon currency, plants about 600,000 trees, sees ~4% uplift in IAP and ~20% ad ARPU while remaining net‑neutral.
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chapters (10)
- 0:00Welcome
- 1:54Supercell’s farming activation
- 5:52June’s Journey tree-planting
- 8:42Tilting Point reforestation
- 11:51Player engagement research
- 13:15Choosing themes and formats
- 18:57Internal approval process
- 23:11Player feedback metrics
- 27:42Advice for green activations
- 29:07Closing remarks
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