Why social engagement APIs are essential to your KPIs
summary
Digital products must add a social layer to lift KPIs: embedding chat, voice/video and support via APIs improves retention and conversion rather than just digitizing transactions. Sendbird claims two times the retention of the industry average, runs over 200 million monthly active users with five billion messages a month, and supports ~100,000 developers. Concrete building blocks are one‑to‑one and group chat, low‑latency video calls (Sendbird Calls) and in‑app concierge or support workflows.
AI-written summary · about
chapters (5)
- 0:00Start
- 0:52Why Social Engagement Apis Are Absolutely Essential to Your Kpis
- 3:16The Zoom Revolution
- 13:42Strava
- 25:10User Engagement Platform
related talks
47mAsk us anything about Chat and Video API
25mProduct planning in uncertain times - Sendbird’s learnings
20mFireside chat - Is the Omnichannel Approach Key to Winning Customer Retention?
26mThe Key Ingredient Retaining Users in Your App and Reducing Churn
20mF8 Refresh | Sell and retain: Build conversational commerce on Messenger that help you drive results
17mBuild for ALL of Your Users
28mEmpowering customer experience through conversations
18mEmbedding customer communications into applications