Driving Customer Loyalty with Predictive and Conversational AI
summary
TGI Fridays describes building conversational AI around Azure data lakes, Adobe/Hybris ecommerce and Conversable chatbots, plus a data-stitching partner (Parity) to unify POS, social and call data. A 10,000-person pilot yields 78% click-through and drives purchase for one third of tracked recipients without discounts. Systems integrate with Amazon Alexa, Facebook, Twitter and millions of GM OnStar vehicles across 900+ restaurants and aim to surface real-time next-best-action for servers.
AI-written summary · about
chapters (13)
- 0:00Introduction to AI summit series
- 2:51Guest introduction and background
- 9:41Why TGI Fridays started with chatbots
- 13:31Challenges in connecting customer data
- 17:22Parity AI’s role in personalization
- 20:48Technology stack behind AI initiatives
- 24:06Building and refining chatbot experiences
- 27:42Business and IT collaboration on AI
- 30:52IT’s role in driving innovation
- 31:13Bringing digital inside restaurants
- 33:18Key challenges in AI adoption
- 34:44Lessons learned and advice for AI projects
- 36:08Closing remarks and Q&A
related talks
42mFrom AI Conversations to Data-Driven Decisions: Unlocking the Future of Customer Engagement
27mReinventing Customer Experience with Voice and Generative AI
25mRevolutionizing Customer Experience Through AI & Data
24mConversational AI Success Story with Global Brands
14mThe Retail Revolution: Real-World Generative AI Applications
37mRole Of AI In Consumer Interaction
48mAI Solutions for Enhancing Customer Loyalty and Engagement
23mArtificial Intelligence for Store Assistance