We Built an App for an Indigenous Person. It Was the Most Amazing Experience of Our Lives!
summary
Describes designing SOMAI, a mobile app to help indigenous communities cope with climate change, explaining the team's user-centered approach that prioritizes empathy and challenges standard design patterns. Presents the project's motivations, impact-focused design principles, and how service and business design were applied in a digital consultancy context.
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chapters (14)
- 0:00Introduction
- 1:58Personal journey
- 4:41Meiuca’s mission
- 6:04Project Somália
- 7:11Living with Xingu
- 11:04Cultural insights
- 14:23Tech challenges
- 15:50Audio-based design
- 16:32Climate and land pillars
- 17:18Empathy gap advocacy
- 18:20Third-sector challenges
- 19:02Future initiatives
- 21:12Call to action
- 21:49Q&A
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