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Designing for the overlooked user we all become

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Design team runs 250+ hours of interviews, testing and co-design with 150 residents (average age ~80) and 4,258 data points, builds an app plus an admin CMS and printable calendar to avoid forcing digital-only workflows, pilots weekly with one-to-one onboarding and icon-by-icon validation, prioritizes staff tooling over flashy UI and meets a 60% adoption instead of a 40% target. Claims: accessibility and trust win over bigger type alone, content and operational workflow determine whether the product is actually used.

AI-written summary · about

  1. 0:00Introduction and team overview
  2. 1:07Building trust through rapport
  3. 6:44Going beyond the interface
  4. 12:41Solving the whole problem
  5. 18:00Key takeaways and conclusion
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