Measurement Strategy for Digital Products
summary
Explains how to define measurement objectives for digital products by using methods and frameworks to build an appropriate monitoring strategy tailored to each product type. Covers practical web analytics approaches for measuring user success and product success independent of which analytics tool is used.
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chapters (10)
- 0:00Introduction
- 1:40Data quantity vs strategy
- 2:42Tools over process
- 3:24Brazil’s analytics gap
- 4:07Analytics vs decisions
- 5:31Aligning analytics with tasks
- 6:34Analytics maturity
- 8:41Key product metrics
- 9:45ROI myths
- 10:05Team education
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