Connect Business Goals and Your Daily Work with Impact Mapping
summary
Practical method that ties a measurable business goal to concrete daily work using a five‑level tree and experiments, so teams pick outcomes not just features. Uses impact mapping plus opportunity solution trees and simple experiments to surface the biggest levers — examples include increase first‑time bookings in the US by 10% and lifting activation within seven days. Shows a real choice between a four‑month internal tool and a two‑hour CSV upload, uses reverse impact mapping to pick the fast winning solution.
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chapters (15)
- 0:00Introduction
- 1:04Why impact mapping matters
- 3:37Meet Stan the product manager
- 8:13Trio alignment for decisions
- 11:23Impact mapping framework
- 14:34Five levels of impact mapping
- 21:01Customizing impact mapping
- 21:43Example: first-time bookings
- 24:10Example: onboarding flow
- 26:37Key questions for decisions
- 32:37Summary
- 32:59Reverse impact mapping
- 35:03Other uses of impact mapping
- 37:33Aligning product managers
- 39:20Q&A
