“Jobs to be Done” – workshop
summary
Jobs to be Done claims teams stop building unwanted features by mapping the higher purpose behind purchases and running 75‑minute switching interview style sessions condensed here into a short workshop; a 1997 study is cited that only 1 in 3,000 ideas becomes a successful product. The method uses a timeline plus the four forces model (attraction, push, uncertainty, familiarity) to spot trigger events, alternatives, and switching frictions, and is used to categorize backlogs and redesign onboarding so cheaper, faster solutions can outcompete over‑served incumbents.
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chapters (8)
- 0:00Introduction to Jobs to be Done
- 2:40Why products fail and JTBD insight
- 4:51Focus on the higher purpose
- 9:07Job doesn’t change, product does
- 10:53Beware of over-serving
- 14:27Understanding the switching process
- 20:36Workshop switching interview
- 24:55Key takeaways and resources
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