Test What sells more - UX
summary
Covering UI/UX testing for product teams, this workshop explains how to plan and execute UX tests to measure acceptability of interface changes and their business impact (revenue, marketing, acquisition). It presents real-world case studies, outlines a UX testing strategy and techniques, and reviews tools such as TestFlight, Heap, HubSpot, eye‑tracking, A/B testing, and screen‑recording tools.
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chapters (38)
- 0:00Intro
- 1:49Beauty beyond Looks
- 5:36Users resist change
- 7:09Make users feel smart -not stupid
- 9:10Be Intuitive - familiarity
- 11:39UI vs UX vs Usability
- 12:18What is UX?
- 13:38Elements of User Experience
- 15:04Exercise 1 - Alternative Uses
- 17:36Steps to build FOR amazing UX
- 17:57Narrow
- 20:03Define Product
- 22:02Define Personas
- 25:07Storyboards
- 26:05Simplify
- 26:59Tools to Build
- 30:37Miller's Law of Short Term Memory Load
- 31:19Hick-Hyman Law
- 31:43Power Law of Practice
- 32:18Exercise 2 - Refrigerator
- 33:49Un-moderated Remote Usability Testing
- 34:38Moderating Techniques
- 35:14Moderating tools
- 36:04User Research Methods
- 38:11Testing & Evaluations
- 38:36Card Sorting
- 38:59Tree Testing
- 39:12Voice of Customer Surveys
- 39:29Keystroke Level Modeling
- 39:56A/B Testing
- 40:46Click Testing
- 41:40Steps to plan Usability Testing
- 42:22Roles and Responsibilities
- 42:55Google Analytics
- 43:25Kony - Visualizer
- 43:57Test Flight
- 44:21Eye tracking tools
- 45:11Analysis and Reporting
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