We Need to Talk About the Difference Between Project-izing and Product-izing
summary
Compares working with digital products in a project-based context versus a product-based (produtização) context, outlining the advantages and disadvantages of each and how to decide which approach fits a given product. Mentions practical perspectives from a Product Owner with UX research and digital product experience, and uses design as a storytelling method.
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chapters (9)
- 0:00Introduction
- 2:00Projects versus products
- 7:28Project management triangle
- 10:39Funding differences
- 15:12Team autonomy
- 19:49Product challenges and responsibilities
- 26:34Working with projects and products
- 31:17Team transformations
- 38:11Metrics and value delivery
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