Design for Cognitive Bias: Using Mental Shortcuts for Good
summary
Shows specific biases and fixes: evidence that confirmation bias sank Amazon’s resume-screener (it downgraded women) and that a Philadelphia anonymized-resume Chrome plugin (code on GitHub) reduced gender signals; cognitive fluency tweaks—plain language and pictograms—cut prenatal smoking and medication errors; rhyming “Click it or Ticket” raised seatbelt use and saves ~4,000 lives; tools that work include red-team/blue-team reviews, assumption audits (five questions), speculative design (Superflux bottled UAE air → $150B renewables decision).
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chapters (13)
- 0:00Intro
- 0:43Design for Cognitive Bias Using Mental Shortcuts for Good Instead of Evil
- 2:42What is cognitive bias?
- 3:42Confirmation Bias
- 6:27Think about what decisions your user needs to make
- 6:56Anonymous Resumes
- 11:04Cognitive Fluency
- 14:23Pregnant smokers and ex-smokers who received a specially designed intervention with materials written at the third grade reading level were more likely to achieve abstinence during pregnancy and 6 weeks postpartum than those who received standard materials.
- 16:43How to Fight the Framing Effect
- 19:33What about our own cognitive biases?
- 26:51Speculative Design
- 27:51Assumption Audit
- 30:06Our jobs are harder than we think
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