8 Guiding Principles for Agile Coaches
summary
Eight principles developed over five years inside Spotify Ads R&D describe concrete practices: build team-level and senior leadership relationships so you both diagnose reality and effect cross-team change; avoid becoming operational by teaching and role-modeling without taking ongoing responsibility; treat quick wins vs systems differently—use quick wins to buy influence but invest in systems and habits for lasting change; favor coach collaboration, involve informal and formal leaders, align coaching structure to product strategy, and share impact intentionally.
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chapters (10)
- 0:00Introduction and context
- 2:22Balancing relationships
- 5:07Avoiding operational traps
- 6:42Beyond quick wins
- 7:35Team collaboration
- 8:42Results vs. systems
- 9:48Involving existing leaders
- 11:08Aligning strategy
- 12:42Marketing your impact
- 13:57Q&A session
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