How to Talk to the Elephant
summary
Uses Kahneman’s System 1/2 mapped to Haidt’s elephant (emotional) vs rider (rational) and gives concrete tactics: tell identifying stories, ask for advice (Franklin effect), create make the path easier nudges (opaque container for M&Ms at Google cut consumption by 3.1 million calories across 2,000 people in seven weeks; popcorn container size drives intake), show small wins (12‑hole loyalty card with 2 pre‑punched holes boosts engagement), meet high‑ranking resisters one‑on‑one, and bring converted skeptics as bridge builders.
AI-written summary · about
chapters (29)
- 0:00Introduction
- 0:44Contact information
- 1:43About the book
- 5:23All models are flawed
- 6:06The Happiness Hypothesis
- 6:46Heights Model
- 8:41The Conscious Mind
- 9:48Patterns
- 10:19Personal Touch
- 12:00Keeping the Writer Busy
- 13:16Data and Facts
- 14:20Stories
- 15:21Feelings
- 16:43Fear Less
- 18:33Small Successes
- 20:42Baby Steps
- 22:05Change in Little Steps
- 23:49Shrink the Change
- 24:11Growth Mindset
- 27:20Ask for help
- 29:00Bridge builder
- 30:16Highranking elephant
- 33:35Easier path
- 35:53Change the path
- 37:04Social proof
- 38:25Rising out of hatred
- 39:56Braver Angels
- 40:37Behavior
- 42:08Why elephants like stories
