Making big impacts via visual strategic planning
summary
Impact mapping is presented as a lightweight visual planning method that links outputs to outcomes to organizational impact and claims to reduce wasted effort that causes many projects to fail (Standish: 34% success). The tool uses four questions — why who how what — and a measurements box (scale meter baseline constraint target). Examples include an 80→90 kg weight goal and a concrete plan to sell 10,000 books in six months, with alternate routes, breaking points (7,000) and a smallest-path-first validation approach; maps are created with PMs, architects and stakeholders.
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chapters (12)
- 0:00Start
- 0:48Albert Einstein and Charlie Chaplin
- 1:40Making Big Impact via Visual Strategic Planning
- 5:47Outputs
- 6:32Outcomes
- 7:23What Is Impact
- 8:01What Are Leading and Lagging Indicators
- 11:23Work Impact Mapping
- 13:29Structure of Impact Mapping
- 15:29Impact Map
- 17:04Target
- 23:52Who Creates the Impact Map
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