Scaling up a modern digital business to reach a million users
summary
A Singapore insurtech pivots into a health-first platform, builds a distribution model to sell through banks (one partner multiplies reach), and within 11 months re-architects from a million-line monolith into small microservices (services of a few thousand lines) to support rapid growth from ~7,000 users toward a million. Engineering uses Azure, Kubernetes, .NET Core, Firebase analytics, Grafana and Sentry, daily deployments, feature toggles for staged rollouts and achieves fast recovery and automated releases with ~90% test coverage.
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chapters (13)
- 0:00Start
- 13:13Shift focus to what users really want
- 15:19Create a new customer layer
- 17:32Adapt the product roadmap to business priorities
- 18:46Lay the groundwork for hypotheses
- 22:01Leverage data to make choices
- 25:15Break down what slows you down
- 28:05Iteratively improve the mean time to recover
- 32:01Plan to scale in phases
- 34:34Choose the right tech
- 35:51Create teams with purpose
- 39:04Onboard new hires faster
- 40:25The journey of scaling up is not linear
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