Designing with a biased mind
summary
Claims that the brain makes ~32,000 choices daily and 95% of decisions by System 1 lead to predictable errors; notes 186 biases reduced to four buckets (too much info, too little meaning, fast action, memory) and names common culprits: availability, anchoring, confirmation, Dunning‑Kruger. Offers concrete fixes used in product teams: a checklist for decisions, require 20 minutes on problem framing, generate multiple hypotheses, run falsification/negative tests, and review past failures ("visit the graveyard") — practices that reduced biased feature bets.
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