Winning Capabilities in a changing Energy Environment
summary
Shell frames digitalization as core to competing with 2016 figures cited: $21B cash from operations, 43,000 retail stations, 30→33 million tonnes LNG and 2% new energy. Projects use seismic in the cloud and advanced analytics on massive data, experiment with drones and connected-worker mobile, and pursue a AI-drilled well in five years moonshot. Retail pilots include FitCar and FairPilot (FairPilot even hires drivers). Barriers: strict regulation, certification for 3D-printed parts and entrenched culture slow adoption.
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chapters (10)
- 0:00Start
- 3:20Definitions & Cautionary Note
- 5:09About Shell
- 7:08Shell business overview
- 8:32Energy Challenge 2050
- 16:37What does digitalisation mean to Shell
- 18:25Digital Opportunities
- 20:27Driving new business models
- 23:22Not just a change in technology
- 24:30Culture beats strategy
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