The "Guilded" Age: How a UX Guild can transform design at your company
summary
Company builds a UX guild that trains volunteers from dev, BA and QA to spread UX practices across 20+ scrum teams, using a curriculum, 24 mandatory sessions, Balsamiq/Sketch/Azure RP, Rocket.Chat and a Storybook component library, plus a Jira workflow with ux_needed/ux_skilled labels and coach pairs (roughly coaches (1:5 ratio)). Implementation shows measurable wins—more user testing, design reviews and an internal UX talent pipeline—and partial limits: a 1.5 month COVID pause and slipping management accountability slow full impact.
AI-written summary · about
chapters (15)
- 0:00Intro
- 1:53What to expect...
- 4:45And guilds are..?
- 6:35What is a UX Guild?
- 10:03What is the point?
- 13:31How to create a UX guild
- 17:12UX Guild Format
- 24:29Responsibilities
- 30:32UX & Dev Process
- 35:20What actually happened
- 36:11Guild journey at my company
- 40:59Adaptation: UX Coaches
- 42:48Adaptation: Guild online lunches
- 47:21Next steps
- 50:00Resources
related talks
53mThe UX of UX: Building a Culture of UX
41mDesignOps - How I Built UX Teams from Scratch in a Company
45mGreat UX, Despite Agile: How to Get the Best Out of Your Design Team in Agile Projects
01h 03mThe role of UX Designer in the team; how to efficiently built them in the production pipeline
51mUX + Engineering: A Tale of Two Cities
42mLean UX Lessons Learned from One Dozen Projects
49mCo-creating with UX and Software
32mPairing with designers to create a seamless user experience