A motivating process for deriving Objectives and Key Results (OKRs)
summary
Starts from a clear mission then runs a SWOT to derive vision and strategy so objectives follow naturally rather than being brainstormed randomly. Began with 30 candidate OKRs and cuts to a focused set aiming for 3–5 objectives with 3–5 key results each. Uses measurable KRs (example: win 10 design competitions in one quarter), lets about half the team OKRs be chosen autonomously, and tunes ambition so goals stretch but remain achievable.
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chapters (9)
- 0:00Intro
- 0:16Microsoft Development Center Norway
- 2:23OKRs superpowers
- 3:32Quick example - my team builds an acceleratic layer for other teams in Microsoft
- 4:49SWOT analysis
- 5:40From SWOT to vision and strategy
- 6:52Proposed process - overview
- 7:50Motivation and OKRS
- 9:23Recommended reading
