Hey You...Want Some Money? Successful Participant Recruiting
summary
Compares four channels — social media/snowball, in‑house customer panels, expert networks (Gerson lurman group Maven Guido) and online panels (UserTesting SurveyMonkey Respondent) — with costs, typical turnaround and quality tradeoffs; recommends screening steps like a short screener, prove-you're-not-a-robot 2–3 sentence prompts and bait answers to catch click‑throughs; flags scammers by fake LinkedIn, odd job/title or identical answers; stresses overcommunicate scheduling, pays attention to incentive mechanics (examples: $10–$15 referral, $50 card, $100 with $5 vendor fee) and suggests vendors like Tango Cards.
AI-written summary · about
chapters (8)
- 0:00Introduction and overview
- 1:55Identifying recruitment channels
- 21:11Setting up and launching recruitment
- 29:21Screening participants and avoiding scammers
- 33:15Scheduling and ensuring attendance
- 37:28Designing and handling incentives
- 42:00Legal and ethical considerations
- 44:09Q&A and resources
related talks
33mInvolving Stakeholders in User Testing
46mPractical UX When You Have (almost) No Time or Money
41mEffective User Interviewing
01h 09mUX Research in South East Asia - A Panel Discussion
10mWho Is the Average Business and How to Sell to It Online
07mBuilding a User Testing Lab from Scratch
02h 23mPlan, Conduct, and Analyse User Interviews
24mGrowth Hacking: Data and Product Driven Marketing