How Our Taxonomy Empowers Our Content at Extreme Networks
summary
Extreme Networks builds a hierarchical corporate taxonomy and puts it on SharePoint, starting in an Excel spreadsheet and testing a commercial tool (pool party). Five facet groups cover content use, product/service, personalization (buying stage, locale, mastery, vertical), SEO, and governance. Teams align their local taxonomies and marketing consumes product data topics to drive dynamic web pages. Executive sponsorship and cross-team buy‑in secure adoption; governance and a design system center of excellence are forming so the taxonomy remains useful and extensible.
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chapters (10)
- 0:00Introduction and welcome
- 2:39Speaker introduction and background
- 5:47Why taxonomy matters now
- 9:42What is a taxonomy?
- 12:31Taxonomy in business strategy
- 21:41Building Extreme’s taxonomy
- 28:50Gaining team buy-in and governance
- 33:27Current state and future plans
- 36:40Tips for getting started
- 40:57Q&A with audience
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