Product Research as a Risk Mitigation Strategy for Product Development
summary
Argues that embedding iterative research into Agile reduces launch risk by surfacing unknowns across business, technical, design and need discovery; uses card-sorting, design games, prototypes and a beta program that planned three interviews but extended to three became five, producing changed answers and clearer MVP scope. Introduces routines as a lightweight artifact that sits between insight and Jira stories so developers get persona goals and worries, and shows one backend change (export bookkeeping permissions) that was implemented to meet a discovered need.
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chapters (9)
- 0:00Introduction
- 1:58What is product research
- 5:56Iterative research in Agile
- 9:52Product research across lifecycle
- 15:35Translating insights to tasks
- 18:47Discovery as continuous process
- 26:20Research with no product
- 30:58Key takeaways and summary
- 33:27Q&A session
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