Turning UX Stakeholders Into UX Advocates
summary
Practical methods to make UX evidence stick include a repeatable one-pager business case format used at Rover to vet ideas monthly with concrete hypotheses (example: moving account management predicts a 15% drop in tickets and $8k monthly savings often rising to 21% and $30k), visual journey maps for cross‑team alignment, and measurable UX outcome frameworks that link design changes to KPIs. Claims: fixing issues after development costs ~100× more and early research cuts dev time by 33–50% — all doable scrappily without a designer.
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chapters (9)
- 0:00Introduction and speaker intro
- 1:14Why UX feedback often fails
- 3:45Speaker background and journey
- 7:16Leading with evidence-driven design
- 11:11Driving Innovation with one pagers
- 26:25Journey maps for alignment
- 33:57User experience outcome frameworks
- 41:55Benefits of UX research
- 45:19Q&A session
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