Shaping Vision at Uber
summary
Team does structured field research and builds measurable fixes: research trips to Mexico City Amsterdam and LA plus intercepts, ride‑alongs and roundtables identify six rider needs. Solutions get rapid prototyping with foam‑board mockups, Framer and gorilla tests, and collaborative design sprints using Figma; an airport kiosk ships in Toronto and curb staging and wayfinding roll out and are live at five airports. Results show increased completed trips, shorter wait times and higher rider and driver satisfaction.
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chapters (20)
- 0:00Intro
- 1:50Meet the speakers
- 2:51Research Trip
- 4:55Arriving in Amsterdam
- 7:08What we learned
- 8:18Working with our partners
- 9:50Thinking end to end
- 10:40Communication
- 11:37Scalable Framework
- 12:40Writing Needs
- 13:20Zero Way to Pick Up
- 16:43I Want to Easily Locate My Ride
- 20:53Weight Hygiene
- 21:55Modular Floor Graphic
- 23:16Results
- 23:39Transit
- 24:54Airport Kiosk
- 26:51New Kiosk Design
- 27:32Toronto Airport Kiosk
- 28:59Conclusion
