Platform Design & Content Strategy

on YouTube ↗19m

" summary

Argues that content strategy produces concept clarity by doing research, building a shared concept model, and publishing a glossary so teams and customers align. Describes interviewing sales support design and engineering, finding divergent mental models (one salesperson calls the home screen dashboard), and using that context to rename products—respond became inbox—and feed design systems like Polaris. Recommends same language from code to customer and to design concept first not surface first as practical, measurable moves.

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" chapters (9)

1. 0:00Start
2. 2:52CONCEPT SHIFTS IN PRODUCTS
3. 5:24CONCEPT CLARITY
4. 7:13MENTAL MODELS
5. 7:47CONCEPT MODELS
6. 9:49CONTEXT CHANGES EVERYTHING
7. 11:02DEFINING THE FUTURE
8. 13:43COST OF CHANGE
9. 15:30A CULTURE OF CHANGE

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