Cross-functional Relationships: Content Strategy for Designers

on YouTube ↗19m

" summary

Argues that content strategy as a lens means focusing on how language drives UX and putting real copy into designs early not lorem ipsum; shows concrete edits — a confirmation modal and three value‑props — that simplify sentence structure, lead with verbs, and mirror button copy; recommends integrating copy guidelines into design systems (punctuation, title vs sentence case, localization, empty‑state rules) and keeping a glossary; advises to start early and write awful draft copy and to offer multiple copy options so decisions converge.

AI-written summary · about

" chapters (3)

1. 0:00Introduction
2. 1:37What is content strategy
3. 3:31Content strategy for designers

" related talks

• 19mPlatform Design & Content StrategyElizabeth McGuane · Design Leadership Summit 2019
• 36mLanguage: The Secret Sauce of Great UX – Candi WilliamsCandi Williams · Pixel Pioneers 2026
• 39mInvisible influence: the documentation behind UX copyKatherine Karaus · Write the Docs Portland 2021
• 21mWorking with UX Writers in FigmaRyan Reid, Andrew Schmidt, Chris Baty, Sylvie Kim · Config 2022
• 18mUX Writers Need Design Systems, Too!Pinda Phisitbutra · Config 2022
• 06mMargot Bloomstein interviewed at Web 2.0 Expo New York 2010Margot Bloomstein · Web 2.0 Expo New York 2010
• 36mUX designers /developers collaboration anti patternsAntonio Dell'Ava · Voxxed Days Ticino 2023
• 42mCollaborating w/teams on content strategy planning: pitfalls & best practicesKateryna Osadchenko · Write the Docs Portland 2020