Language: The Secret Sauce of Great UX – Candi Williams
summary
Content design treats words as a design system component, not an afterthought: clear error messages and button copy drive real results (a checkout form rewrite recovers £12m uplift), design systems that embed content prevent last-minute fixes (example: Wise’s pattern guidance), and AI tools can assist but need human-led style guides and review (Writer + custom GPT), since LLMs hallucinate and miss pragmatics; accessibility matters too — UK average reading age is 9 — so simple, tested language wins.
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chapters (10)
- 0:00Introduction
- 2:49Language matters in UX
- 7:44Syntax and structure
- 10:57Semantics in content
- 13:35Pragmatics and culture
- 15:00Accessibility and language
- 19:15Collaborate with content designers
- 25:33No content designers?
- 26:58AI in content design
- 31:55Final tips
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