Great User Research for Non Researchers
summary
Practical rules for non‑researchers: start by plan business question vs research objective vs participant question so the work drives decisions; prefer in‑person visits over Zoom to see satisficing behaviors and environmental constraints; ask specific follow‑ups, never tuck answers into questions, and deflect product questions; always record sessions and spend 2–3 hours analysis per 1 hour research to move from anecdotes to themes; use tangible probes and artifacts in the field to provoke reactions and do field visits to catch things you never hear on screen.
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chapters (26)
- 0:00Intro
- 0:54PWD Are
- 1:21Planning Research
- 2:39Testing
- 3:35Methods
- 5:48Example
- 6:24Zoom
- 6:53Digital Bits
- 7:30Specific Questions
- 8:27Breaking Record
- 9:22Bad Practice
- 9:55Underestimating Power
- 10:44The Naive Approach
- 12:27The Deflection Approach
- 14:04The Expert Approach
- 14:34Natural Language
- 16:16Follow up
- 17:06Experiential artifacts
- 17:56Stealth shot
- 18:48Cost
- 19:33Recording
- 21:52Story
- 22:34Brain Science
- 23:27Analysis and Synthesis
- 25:09Operational Recipe
- 26:03For Researchers
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