Designing Change in Enterprise
summary
Explains how design leaders win change by doing stakeholder tours, co-creating with customer-facing teams, and proving value with metrics: executive buy‑in helps but cultural change still takes 3–5 years. Describes a Grab experiment that iterates payment UI using user testing and pricing comparisons; first two versions fail, the final design raises MAU by +30%, reduces promo‑hunting and lowers promo costs. Advises building teams that solve business outcomes, measure impact, and trade craft time for coaching and blocking removal.
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chapters (8)
- 0:00Start
- 4:35Human Factors Design
- 7:24Key Innovations
- 16:16Transition from a Designer to a Leadership Role
- 20:21Executive Buy-In
- 28:20Venn Diagrams
- 35:31Build a Team
- 36:34Help Customers To Make Better Pricing Decisions
