You Are Not Your Research Report
summary
Argues that researchers shift from being oracles to teachers by training other teams, then move from producing reports to enabling repeatable activities. Describes building standard survey templates and a question bank in Qualtrics for the customer success team and applying a responsibility assignment (RACI) matrix to decide what to own versus give away. This produces standardized, comparable data, more engaged advocates across the company, and frees researchers for high‑risk, expert work.
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chapters (6)
- 0:00Research in the spotlight
- 1:47From oracles to teachers
- 5:17Focus on activities not artifacts
- 9:27From stakeholders to advocates
- 11:33Educate enable empower cycle
- 12:38You are not your report
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