Designing the Spaces in Between
summary
Argues that embedding marketing and UX as one cross-functional team, including user researchers and analysts, produces faster, better decisions. Uses lean canvas and regular top tasks benchmarking (Jerry McGovern) to track outcomes: a 40% baseline task success rises to double after iterative work. Builds a small smart recommendations test, validates with banners, then ships a product feature that drives over two times the conversion on product pages.
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chapters (6)
- 0:00Start
- 5:57How might we design the spaces for Marketing and UX to connect?
- 6:08Create a sense of belonging
- 8:05Design the space for relationships to grow
- 10:51Make people the driver for design
- 13:58Make it easier to move together than to move alone
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