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The UX Conference 2019

date:2019-02-21
location:London, United Kingdom
series:The UX Conference · 2 editions
editions:[The UX Conference 2018, The UX Conference 2019]

The UX design conference in London on February 21st 2019. Designers and Marketing: helping businesses grow

titleauthorlength
Highlights03m
Conference compiles case examples from LEGO, Canonical, Monzo, Ocado and Virgin Atlantic and partners Balsamiq, Indigo.Design, Sketch and PingPong, all framed…
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Building the Bank of the FutureJessica Lascar19m
Monzo grows to over 1.3 million customers by launching early, iterating on real usage, and shipping concrete features like the budgeting area and pots for…
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How to Target UX to Different PsychographicsPatrick Fagan24m
Shows how to infer Big Five traits from behavior and automate targeting: measure personality actively and passively (surveys, Spotify playlists, facial…
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Blending UX & MarketingFrancesca Granato22m
Recreates Ubuntu’s download flow into a hover-to-download that starts the file immediately and moves the donation ask after download; contributions do not…
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Breaking Out of the UX BubbleChimmy Kalu24m
Advocates a four step recipe: run a kickoff workshop with engineering marketing sales and data, use a Lean Canvas to pin one shared problem, pick a composite…
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Designing the Spaces in BetweenAngela Arnold19m
Argues that embedding marketing and UX as one cross-functional team, including user researchers and analysts, produces faster, better decisions. Uses lean…
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Growing a Business with UX, but Not Chasing MoneyJessica Lovegood14m
Argues that embedding UX across the company grows revenue organically by saving costs and increasing retention, using real tactics not slogans: Netflix’s…
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It’s Not You, It’s UXAnat Treanor20m
Ocado Smart Platform is an e-commerce + B2B tools + automated warehouse product with robots; claim: subscriptions hit ~80% by 2020 (McKinsey). Agile releases…
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Not Business as UsualMorten Post Lüneborg22m
Many outside the UX circles tends to focus on the wireframes and visuals as the main product of UX. To me, the real magic happens though before. Your company…
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The Opportunities of Open SourceTammie Lister22m
Open-source design claims a concrete path: the Gutenberg editor ships with a named design lead and weekly design meetings, plugins and themes create…
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UX & Marketing, You’re More Alike than You ThinkMartyn Reding24m
UX is younger than marketing — the phrase UX term 2003 contrasts with agencies that ran research and studios for decades: Ogilvy sets up in‑house research 1952…
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