Build Your Story - You Won't Win Without It
summary
Claims a repeatable four-part storytelling method that makes the buyer the hero and the product the “magic” to drive demand, used with FireEye, Electric Cloud, Jumio and Nimsoft and inspired by Disney/George Lucas, promising metrics like leads-to-revenue up to 6x. Shows the actual framing: trend spotting, expected solutions, mindset/approach/innovation and the brave new world. Demonstrates with Electric Cloud: orchestrating Jenkins, Puppet/Chef/Ansible, JIRA, Docker/Kubernetes into a single platform to eliminate release anxiety and enable release on business demand by treating the pipeline as a product.
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chapters (18)
- 0:00Tell Your Story FINDING MAGIC AND LEADING YOUR MARKET
- 1:58Market Leadership - What's It Like
- 3:56A Little Bit About Us
- 7:55Why's This So Hard
- 10:09Take Your Customer on a Hero's Journey
- 12:18Modeling the Hero's Journey
- 13:19Messaging Hierarchy
- 14:45Our Roadmap
- 16:38Today's Reality
- 19:01STEEP Analysis
- 22:36All Pain No Gain
- 30:33AIM for A Better Mousetrap
- 33:05AIM Framework
- 35:56Define The Brave New World
- 39:40Label Your 4 Acts
- 40:34Tell Your Story!
- 43:08Questions ???
- 43:43What's It Worth?
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