3 Simple Steps To Make Your Customer, Product, and Personal Stories 10x Better
summary
Three concrete techniques: use Problem–Solution–Result structure, open with a vertical takeoff (start in the action), and always follow answers with “tell me more” to surface emotion and stakes. Example customer: tagging inventory cuts a two‑day audit to two hours, nearly eliminates stockouts, raises customer satisfaction and earns the manager a promotion. For interviews, build a 90‑second PSR (20s problem, 50s solution, 20s results). Focus on personal impact plus a business metric.
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chapters (11)
- 0:00Start
- 1:16One of the Most Important Things We Try To Persuade People To Do as Product Managers
- 4:30What Are some of the Characteristics of a Good Sales Story
- 9:34What Was the Problem that a Customer Is Facing before They Got Your Buy Your Product
- 14:58Some Things That Make Stories Emotionally Compelling
- 31:20Finding the Pain
- 32:50How To Use Questions To Find Out Market Problems
- 33:38Sell a New Idea to Somebody Who Will Fund It
- 41:20Branding
- 47:36Learning Things from Sales
- 48:33How How Often Do You Refresh Your Story
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