Solve the right problem: how strategic communication helps build better products
summary
Thaís Pinheiro argues that communication is often undervalued in product work and shows how strategic communication improves product outcomes. She highlights the role of clear, deliberate communication practices in defining and solving the right problems to build better products.
AI-written summary · about
chapters (9)
- 0:00Introduction
- 2:20UX starts in the team
- 5:20Why solve the right problem
- 7:15Strategic communication matters
- 9:45Four steps to strategic communication
- 14:30Benefits of strategic communication
- 16:35Practical example solving problem
- 20:25Strategic communication is everyone's job
- 21:28Conclusion
related talks
21mCommunication strategy to build digital experiences that connect.
41mWe Need to Talk About the Difference Between Project-izing and Product-izing
49mMoving from Execution to Strategy as a Designer
18mOn Product, Empathy and Creating a User Centric Culture
42mAccelerate Your Product Innovation While Maximizing Profitability
40mIs Design Thinking the Magic Wand for your product success?
40mDiseño y desarrollo y viceversa
32mDesign the Right Thing ... and Then Design Things Right