The Hidden Discipline: Marketing Secrets for Engineering Platforms
Lightningat Platform Engineering Day NA 2024 · on Tuesday, 2024-11-12· at 11:30· Salt Palace | Level 1 | Grand Ballroom G·
summary
Platform teams in large enterprises (hundreds–thousands of devs) must treat platforms as products and use three concrete marketing moves: build a movement by recruiting early evangelists to co‑define the roadmap, create a loyalty loop by solving one real pain well so users return and promote the platform, and apply value-based pricing using time as currency (example: a 3‑release break‑even is viable, a 20‑release break‑even is not). Concrete wins come from early adopter case studies and clear cost/value math.
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chapters (8)
- 0:00Platform adoption challenges
- 1:22Engineering needs marketing
- 3:07Platform engineers' role
- 4:31Marketing lessons for adoption
- 5:56Building platform movement
- 6:38Loyalty loop for users
- 8:03Value-based pricing
- 9:48Marketing takes effort
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