If You Think Building Platforms Is Hard, Try Selling Them!
Lightningat Platform Engineering Day 2025 - Europe · on Tuesday, 2025-04-01· at 16:25· Level 1 | Hall Entrance N10 | Room F·
summary
Argues that platform adoption fails more from bad sales than bad engineering and shows concrete fixes: translate metrics into business language, treat an internal platform as platform as a product, use buyer-persona techniques used in sales, and give developers a try me button or CLI path instead of a “speak to us” wall. Calls out repetitive, vague marketing copy and the build vs buy decision as decision points to measure, not slogans, and warns against cultural metaphors that confuse audiences.
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chapters (7)
- 0:00Platform engineering growth
- 1:48Why engineers must sell platforms
- 3:13Audience personas and feedback
- 5:01Critique of platform marketing copy
- 8:13Overused buzzwords in platforms
- 9:15Sales techniques for internal platforms
- 10:41Summary and closing
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