From Build To Boom: Using GTM To Drive Internal Platform Adoption
Talkat Platform Engineering Day 2025 - Europe · on Tuesday, 2025-04-01· at 11:15· Level 1 | Hall Entrance N10 | Room F·
summary
Argues that internal platforms need a GTM plan not just engineering: identify the buyer who controls developer time, sell outcomes not tech (don’t lead with Terraform/Kubernetes/Argo), prove value with a first-user case study and repeated town‑hall messaging, use consultative selling (coaching, coffee chats, connections), design a near‑zero friction onboarding and self‑service flows, measure uptime, SLOs and sentiment, and close the loop by acting on feedback to build trust so adoption becomes a virtuous cycle.
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chapters (12)
- 0:00Platform adoption challenges
- 1:07Internal platform markets
- 2:10Decision maker language
- 3:59Benefit-driven messaging
- 5:50Discomfort with consultative selling
- 8:59Consultative selling tips
- 10:27Smooth onboarding experiences
- 12:11User support and feedback
- 15:21Measuring platform success
- 16:25Building trust for adoption
- 19:40Trusted partner vs provider
- 21:04Next steps and follow-ups
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