No Field of Dreams: Getting Developers to Come to Your Cloud Platform
summary
Argues platform teams must treat the platform as a product and spend serious time marketing it, even reporting up to 50% of product time on outreach. Prescribes concrete tactics: office hours, workshops, short curated newsletters, branding and instrumentation of logs/wiki to capture adoption metrics. Recommends measuring apps and developers, using Net Promoter Score, and designing a two-hour hello world onboarding; cites large-scale payoff like platforms reaching 40,000 app instances.
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chapters (18)
- 0:00Introduction
- 1:43Field of Dreams
- 3:05Good vs Bad
- 7:28Recipe for success
- 7:52Atbats
- 10:03Launch
- 12:16Metrics
- 17:03Things that scale
- 20:25Office Hours
- 21:20Workshops
- 21:59Newsletters
- 25:04Common Mistakes
- 26:19Quick Time Check
- 28:15Answer the What
- 28:38Dopamine
- 30:22Next Steps
- 31:42Resources
- 32:32Outro
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